We respect your privacy and only process the information needed to provide and improve Lava Favorites.
Lava Favorites, also referred to as we, our, or us, provides wishlist functionality for Shopify stores.
This Privacy Policy explains what information we collect, how we use it, how long we retain it, and how merchants and their customers can contact us about privacy-related questions or requests.
By installing or using Lava Favorites, the merchant acknowledges that the app processes information as described in this Privacy Policy.
We collect and process only the information reasonably necessary to operate Lava Favorites.
Depending on how the app is used, this may include:
Lava Favorites does not require customers to provide passwords, payment card numbers, or checkout payment information to use the wishlist functionality.
The main customer-related information processed by Lava Favorites is wishlist activity.
When a customer saves a product to a wishlist, the app may store the Shopify product handle associated with that wishlist item together with the store identifier and the time the item was created.
Lava Favorites does not use wishlist information for advertising, selling personal data, or building customer profiles unrelated to the wishlist functionality.
We use the information we process for the following purposes:
We do not use personal information for purposes unrelated to providing and operating Lava Favorites unless required or permitted by applicable law.
Lava Favorites offers a Free Plan and a Pro Plan. The Pro Plan includes a 3-day free trial.
Shopify hosts the app pricing and subscription approval experience and processes subscription charges according to the billing plan selected by the merchant.
Lava Favorites does not receive or store the merchant payment card details.
Subscription information may be processed by the app to determine the merchant current plan and enable or disable the corresponding app features.
Billing adjustments, credits, refunds, prorated charges, and other Shopify billing operations are handled through Shopify and are subject to Shopify applicable billing policies.
We do not sell personal information.
We may disclose or provide access to information only when reasonably necessary to:
Service providers are expected to process information only for the purposes necessary to provide their services to us.
We retain information only for as long as reasonably necessary to provide the app, maintain security, resolve disputes, comply with legal obligations, and satisfy Shopify platform requirements.
Wishlist information is retained while it is needed to provide the wishlist functionality and may be removed when it is no longer required.
Authentication, technical, and application records may be retained for the period necessary to securely operate and troubleshoot the service.
When information is no longer required, we take reasonable steps to delete or anonymize it, subject to applicable legal and operational requirements.
We take reasonable technical and organizational measures to protect information against unauthorized access, disclosure, alteration, or destruction.
Access to application data is limited to what is reasonably necessary to operate and maintain the service.
Data transmitted between the app and its users is protected using industry-standard encrypted connections where supported.
Depending on applicable law, merchants and individuals may have rights regarding their personal information, including the right to request access to, correction of, or deletion of personal information.
If you have a privacy-related request concerning information processed by Lava Favorites, please contact us using the email address below.
We will review and respond to valid privacy requests within the timeframe required by applicable law.
Lava Favorites is designed to operate as a Shopify app and may receive privacy-related requests from Shopify in accordance with Shopify platform requirements.
Where applicable, we process such requests to delete, access, or otherwise manage information associated with merchants and their customers.
Lava Favorites does not use customer wishlist data for behavioral advertising or the sale of personal information.
Shopify and the app may use technical mechanisms required for authentication, security, application functionality, or maintaining a reliable session.
These technical mechanisms are used to provide the service and are not intended to create advertising profiles of customers.
Lava Favorites is designed for Shopify merchants and ecommerce storefronts and is not directed specifically at children.
We do not knowingly request or collect information from children for the purpose of providing the app.
Information processed by Lava Favorites may be stored or processed in countries other than the country where the merchant or customer is located.
Where applicable, we take reasonable steps to ensure that international transfers and processing are conducted in accordance with applicable privacy and data protection requirements.
We may update this Privacy Policy from time to time to reflect changes to Lava Favorites, our data practices, Shopify requirements, or applicable law.
When material changes are made, we will update this page and the effective date below.
Last updated: September 2, 2026
If you have questions about this Privacy Policy, how Lava Favorites processes information, or wish to submit a privacy request, please contact us:
Email: support@lavawishlist.com
We recommend including the Shopify store domain and a description of your request so that we can identify the relevant account and respond efficiently.